The home builders to meet, and what to say.
Oxpium builds the list of home builders in your market, finds who picks the suppliers, tells you when one of them opens a new community and runs the campaign.
- 95,000home builders with employees in the US
- 434,000people working for home builders in the US
- 9%only have their owner in classic professional databases
- < 9 minfrom the first sentence to a live campaign
From the custom builder to the regional production builder, in one sentence.
Describe the target the way you'd tell a colleague: a metro area, custom or production, a number of active communities, a size. The agent searches public sources and professional databases, reads each builder's website to count its communities and floor plans, removes the duplicates, and hands you a list.
- Reading the request
- Public sources · 640 home builders in Dallas–Fort Worth
- Reading websites · communities counted
- Cross-checking and de-duplicating
88 builders with three or more communities now selling, sorted by count.
A market
A metro area, a few counties or a radius around a city: the agent keeps each builder once, even when it sells in six communities there.
Custom or production
The agent reads the website to tell builders who build on the buyer's lot from those who sell their own communities, or keeps both.
Active communities
The agent counts the communities each website shows as now selling: the builder with two subdivisions, or the one with fifteen.
A size
Employees from professional databases, homes shown on the site, rating and reviews: criteria you combine with the market in one sentence.
The owner, the purchasing lead, and what goes into their homes.
At a home builder, the owner signs, but a purchasing manager or a VP of construction often picks the products. The agent looks for one or the other depending on what you sell, reads the website to see what each builder puts in its homes, and verifies every email before adding it.
- Reading the request
- Looking for owners · 88 builders
- Verifying emails
- Looking for cell phones
81 owners found, 69 verified emails, 33 cell phones.
The owner
Their name, with their email and cell when there is one: at most custom and small production builders, the owner picks the suppliers.
Purchasing or construction
The purchasing manager, the VP of construction or the lead superintendent: the agent looks them up by title when the builder is big enough.
What goes in the homes
Heat pump or furnace, spray foam or batts, solar included or not: what the website's included features page says, one column per question.
The sales offices
Each community's model home or sales office, with the address and phone, so you can meet the builder where it actually sells.
Automations that tell you which builder is growing.
Once the list is built, Oxpium keeps going without you. Each automation reruns its search on schedule and adds what just changed to the top of the list: a new community now selling, a superintendent opening, a new series of floor plans. Those are your signals, and they show up on their own.
- Reading websites · 88 builders
- Compared with last week
- Updating the list
Latest runs
- Mon, Oct 12+2
- Mon, Oct 5+1
- Mon, Sep 28+2
- Mon, Sep 210
2 builders opened a new community since last week.
New communities
Every Monday, the agent rereads each builder's communities page and flags the new ones now selling, with the city where they are.
Hiring
Every morning, an automation flags the builders posting a superintendent, purchasing or new home sales opening, with the role.
New floor plans
Every month, the agent rereads the floor plans each builder publishes and flags those launching a new series, a smaller plan or a new price point.
Your own watch
Any watch you can write in one sentence, like builders adding quick move-in homes to their website: the agent reruns it and tells you what changed.
A campaign on a builder's schedule.
Email from your own mailbox, calls from your browser, and an agent step that tailors every follow-up. Model homes are busiest on weekends and superintendents are on site at dawn: the campaign writes early in the week, calls in the afternoon, and stops as soon as the builder replies.
Subject What heats a builder home
Each variable is a column of your list, filled in by the agent.
Afternoons, midweek
Calls go out Tuesday to Thursday, 1 to 4:30 pm: mornings belong to job sites and walk-throughs, weekends to buyers at the model home.
Calls from the browser
You call from your browser. Every call is recorded, transcribed and summarized, and the summary is in front of you before the next one.
Tailored messages
Every email is built from the list's columns, and an agent step reads the builder's communities, plans and job postings to write the follow-up.
Stops on reply
As soon as a builder replies, the campaign stops for them. You take it from there, and the next follow-up never goes out.
Frequently asked questions
Write “home builders in metro Atlanta with at least two communities now selling”. The agent searches public sources and professional databases, reads each website to count communities and describe the plans, removes duplicates, and hands you the list with where each builder is based, its size, its communities and its website.
Ask for “the purchasing manager or VP of construction at each builder”. The agent looks them up by title in professional databases and on the websites' team pages. At smaller builders that role doesn't exist: the owner picks, and the agent finds the owner instead.
Tell the agent once: “every Monday, reread my builders' communities pages and flag the new ones”. The automation compares with the week before, and the builder lands at the top of your list with a “New community” badge and the city next to it.
An email built from what the website says about their homes, a call two days later in the early afternoon, a follow-up the agent writes from their new plans, then a last message. Emails go out from your own mailbox, calls from your browser, recorded, transcribed and summarized, and it all stops as soon as a builder replies.
For 200 builders with their website read, the owner and the purchasing lead where there is one, around 180 emails and 60 cell phones, count about €35 of data on top of the subscription. An agency typically charges €1,500 to €2,500 for a comparable list, delivered once and never updated.See pricing
Yes. The agent reads each website and notes whether it shows communities, floor plans or a portfolio of new homes, or mostly kitchens, additions and remodels. Keep the new home builders, the remodelers, or both, each flagged in its own column.
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