Find the PR firms, and who decides there.
Oxpium builds the list of PR firms that fit your offer, reads their client rosters and press releases, finds the founder, and calls in the afternoon, once media pitching is done.
- 15,300public relations agencies in the US
- 66,000people working at these agencies across the US
- 29%have no founder or owner in classic professional databases
- < 8 minfrom the first sentence to a live campaign
The firms that cover your industries, not every firm.
A solo publicist, a fifteen-person tech PR boutique and a firm that runs media relations, influencer programs and public affairs don't buy the same things. Tell the agent the size, the metro, the industries covered: it searches professional databases, public sources, firm websites and the jobs they post.
- Reading the request
- Public sources · public relations agencies, New York City
- Professional databases · communications firms
- Headcount 3 to 30 · reading websites, PR confirmed
684 PR firms between 3 and 30 people.
Real headcount
From a solo publicist to a thirty-person agency: headcount is measured in professional databases, so the list matches who you sell to.
Industries covered
Tech, healthcare, consumer, food and wine, travel, B2B: the agent reads each firm's website and client roster to see who it works for.
Services sold
Media relations only, or also influencer marketing, social, crisis work and public affairs: the agent reads it on the services page.
Firms that are hiring
The firms looking for an account executive, a media relations manager or an influencer lead right now, with the date of the posting.
Enough to write to each firm about its own clients.
At a firm under ten people, the founder runs the accounts and reads the contact inbox. Above that, you need to know who the firm works for and what it sells beyond media relations to have something useful to say. The agent fills in the columns your campaign needs, row by row, and verifies every email before adding it.
- Reading the request
- Reading websites · 684 firms
- Verifying emails
618 contact emails found and verified, 641 main lines.
Email and main line
The agent reads each firm's website, finds the contact email and main line published there, and verifies the email before adding it.
The founder or partner
The founder, a partner or the managing director, with a verified email and a cell phone when there is one. At a small firm, they sign.
Clients named
The brands the firm names in its client roster and its online press releases, read on its website: so you talk about its work first.
The newsroom
Whether the firm posts its clients' press releases on its website, how many it posted over the last three months, and for which clients.
Automations that follow the firms and tell you when to write.
The list doesn't go stale. Each automation reruns its search on schedule and moves to the top whatever changed since last time: a firm hiring an account executive, a new client announced, a newsroom suddenly busy. Those are your signals, and you get them the day they happen, without rerunning anything yourself.
- Job postings · agency PR roles
- Matching postings to firms
- Updating the list
Latest runs
- Today+2
- Fri, Oct 9+1
- Thu, Oct 8+2
- Wed, Oct 70
2 firms on the list posted an opening since Friday.
Openings posted
Every morning, an automation flags the firms posting an opening for an account executive, a media relations manager or an influencer lead.
New clients
Every Friday, the agent rereads the client and news pages of the firms on the list and flags the ones announcing a new account.
Busy newsrooms
Every Monday, the firms that posted more client press releases than usual move to the top of the list, while the rest stays where it was.
Your own watch
Any watch you can write in one sentence, like firms adding influencer marketing to their services: the agent reruns it monthly and flags changes.
A campaign that lands after the morning pitching.
Mornings at a PR firm go to news monitoring, sending releases and following up with reporters. Afternoons go to client reports and everything else. Your emails and calls follow that rhythm, start from a signal on the list and stop on the first reply. Skip the weeks before the holidays and early January: firms are busy wrapping up and planning with their clients.
Subject Your new opening
Each variable is a column of your list, filled in by the agent.
After the morning pitching
Emails and calls go out Tuesday to Thursday after 2 pm, once reporter follow-ups are done and someone at the firm actually picks up.
Calls from the browser
You call from your browser, between two client calls. Every call is recorded, transcribed and summarized right in the list.
Messages about their clients
Every message starts from a signal on the list, and an agent step rereads the firm's client roster and newsroom to write the follow-up.
Stops on reply
As soon as a firm replies, the sequence stops for them. The next follow-up never goes out, and you pick up the conversation yourself.
Frequently asked questions
Write “PR firms in Northern California that work for wine, food or hospitality brands”. The agent searches public sources and professional databases, reads each firm's website and client roster, and hands you the list with headcount, the industry covered and the services sold beyond media relations. It takes a few minutes.
Ask for “the founder or a partner at each firm, with their email and cell phone”. The agent looks for them in public sources and on the team page of the website, verifies the email, and adds the cell phone when there is one. Otherwise the contact email on the website takes over: at a small firm, it often lands with the founder.
Tell the agent once: “every Friday, reread the client and news pages of the firms on my list and flag the ones announcing a new client”. The automation compares with the previous week and moves those firms to the top of the list, with the client's name and industry.
A first email in the early afternoon that starts from the signal (an opening, a new client), a call two or three days later, then a follow-up the agent writes from the releases the firm posted. Emails go out from your own mailbox, calls from your browser, Tuesday to Thursday, and the sequence stops as soon as a firm replies.
For 400 firms with their website read (services, clients, press releases), 350 verified emails and about 140 cell phones, count around €60 of data on top of the subscription. A list broker typically charges €1,500 to €2,500 for a comparable list, delivered once and never updated.See pricing
Those with a website or a profile in professional databases are. If you only sell to firms with a team, ask for “at least 3 people”: solo publicists drop out, and the agent keeps the firms where someone other than the founder will use what you sell.
Related industries
Your next list
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