The operators opening locations, and who signs for all of them.

Oxpium builds the list of companies that run several stores, restaurants or offices, finds who decides at headquarters, tells you when one of them opens a location, and runs the campaign.

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Oxpium agent

Describe the businesses you're looking for…

  • 2MUS business locations belong to a company that runs several
  • 29Mpeople work in US stores, restaurants, salons and gyms
  • 1 in 4US business locations is part of a multi-location company
  • < 10 minfrom the first sentence to a live campaign
[01]The list

Companies that run five locations or more, not single storefronts.

A maintenance contract, a network deal or a scheduling tool gets sold once at headquarters and rolled out to every location. Tell the agent the business type, the number of locations and the region: it searches business listings and professional databases, and groups every address under the company that runs it.

OxpiumRunning
Retail and service companies running 5 to 50 locations in Ohio, Indiana and Kentucky
  1. Reading the request
  2. Business listings · 6,140 addresses
  3. Professional databases · headcount
  4. Grouping locations by operator

412 operators with 5 to 50 locations.

Multi-location · OH-IN-KY · 5–50412 rows
Operator
Business
Locations
Headquarters
Headcount
HHearthstone Bakery Co.
Bakery cafés
14
Columbus
210
IIronworks Fitness
Gyms
9
Indianapolis
95
CClearView Eyecare
Eye care
22
Louisville
180
FFresh Press Cleaners
Dry cleaning
11
Cincinnati
70
JJuniper Brow & Beauty
Beauty
7
Lexington
60
BBuckeye Tire & Lube
Auto service
16
Dayton
140
  • A location count

    5 to 50 locations: the agent counts each operator's addresses in business listings and checks them against its store locator.

  • A business type

    Bakeries, gyms, eye care, dry cleaners, auto service, restaurants: the agent sorts operators by what they really do and drops the rest.

  • A region

    Headquarters in the region, or locations inside it: the agent ties each address to its operator, then removes the duplicates.

  • Several brands

    One operator sometimes runs three different brands: the agent reads the listings and the websites and puts them on a single row.

[02]Enrichment

The person who signs for every location, not the store manager.

Store managers run their teams; contracts get signed at headquarters. Depending on what you sell, you need the VP of operations, the facilities manager, purchasing or the CFO. The agent fills in the columns your campaign needs and verifies every email before adding it.

OxpiumRunning
Find the VP or director of operations at each company, with their email and cell phone
  1. Reading the request
  2. Professional databases · 412 operators
  3. Verifying emails
  4. Looking for cell phones

334 operations leaders found, 297 verified emails, 128 cell phones.

Multi-location · OH-IN-KY · 5–50412 rows
Operator
VP of operations
Email
Cell
HHearthstone Bakery Co.
–
–
–
IIronworks Fitness
–
–
–
CClearView Eyecare
–
–
–
FFresh Press Cleaners
–
–
–
JJuniper Brow & Beauty
–
–
–
BBuckeye Tire & Lube
–
–
–
  • The headquarters decision maker

    VP of operations, director of facilities, purchasing or the CFO: the agent looks the person up by title, at each operator's headquarters.

  • Verified email and cell

    Every email is verified before it enters the list, and the contact's cell phone is added beside it as soon as one exists.

  • Every location's phone

    Business listings give the address, phone number and opening hours of every location, so you can reach the managers on site too.

  • What the listings say

    Locations found, average rating, weakest location, unclaimed listings: the agent pulls all of it and files it under each operator.

[03]Signals

Automations that watch every operator, location by location.

An operator that opens two locations, hires a facilities manager or watches one location's reviews slide on cleanliness has a specific need, right now. Each automation reruns its search on schedule and puts those operators at the top of the list, with what just changed.

Automation · Location openingsRunning
Every Monday at 7 am
InstructionEvery Monday, count each operator's locations again and flag the ones that opened a new address.
  1. Business listings · 412 operators
  2. Compared with last week
  3. Updating the list

Latest runs

  • Mon, Oct 12+3
  • Mon, Oct 5+4
  • Mon, Sep 28+2
  • Mon, Sep 21+3
Multi-location · OH-IN-KY · 5–50412 rows
Operator
New location
Locations
Added
IIronworks Fitness
Carmel, IN
10
Opening
HHearthstone Bakery Co.
Newark, OH
15
Opening
FFresh Press Cleaners
Florence, KY
12
Opening
CClearView Eyecare
Elizabethtown, KY
22
BBuckeye Tire & Lube
Kettering, OH
16
JJuniper Brow & Beauty
Richmond, KY
7

3 operators opened a new location since last Monday.

  • New locations

    Every Monday, each operator's business listings are counted again: the ones that just opened an address move to the top of the list.

  • A key role at headquarters

    Every Wednesday, an automation flags the operators hiring a facilities, maintenance or purchasing manager, or a director of operations.

  • Reviews sliding

    On the 1st of the month, the agent rereads each location's reviews and flags falling ratings, with the topic that keeps coming up.

  • Your own watch

    Every Friday, operators' websites are reread for upcoming openings, or for any other watch you can write in a single sentence.

[04]The campaign

A campaign about their locations, not about you.

A VP of operations gets pitched every day. What gets through is a message built on their own footprint: the location that just opened, the one whose reviews are slipping, the openings posted in four cities. Email from your mailbox, calls from your browser, stops on the first reply.

Campaign · Multi-site maintenanceSending · Tue–Thu · 8:30–11 am
D1·Email

Subject locations locations, one service provider

Hi first_name, With locations locations and a new one in new_location, maintenance has to keep up with the footprint. We handle HVAC, electrical and plumbing for operators like you, with one point of contact and a guaranteed response time at every location. Twenty minutes to go through your locations? signature

Each variable is a column of your list, filled in by the agent.

  • Away from the holiday rush

    Next year's budgets get set in the fall. The window runs Tuesday to Thursday, 8:30 to 11 am, and steers clear of the holiday season.

  • One location per message

    Every email comes from the list's columns: new location, falling rating, cities hiring. The agent rereads the listings before each follow-up.

  • Calls from the browser

    You call headquarters from the browser, on a mobile number. Every call is recorded, transcribed, then summarized back in the list.

  • Stops on reply

    As soon as an operator replies, the campaign stops for them. You take the conversation from there, and the next follow-up never goes out.

Frequently asked questions

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Prospecting multi-location operators | Oxpium