The brands that sell direct, and the founder who decides.

Oxpium builds the list of DTC brands that fit your offer, finds who decides, tells you when one of them opens a store or launches a new line, and runs the campaign.

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Oxpium agent

Describe the businesses you're looking for…

  • 41,000online retailers in the US, DTC brands included
  • 17.1%of US retail sales now happen online
  • $340Bspent online with US retailers in a single quarter
  • < 10 minfrom the first sentence to a live campaign
[01]The list

The brands, not the resellers.

A brand that makes and sells its own products doesn't buy like a store that resells everyone else's. Tell the agent the category, the size, what the brand displays: it searches professional databases, public sources and websites, and only keeps the brands selling under their own name.

OxpiumRunning
Skincare and beauty brands selling direct on their own website, 5 to 50 people, founded since 2018
  1. Reading the request
  2. Professional databases · beauty and personal care
  3. Headcount 5 to 50
  4. Reading websites · own brand

172 beauty brands selling direct.

DTC beauty · 5–50172 rows
Brand
City
Headcount
Founded
Hero product
Website
FFern Hollow Skin
Portland, OR
18
2019
Face serum
fernhollowskin.com
TTidewater Botanics
Charleston
32
2018
Body oil
tidewaterbotanics.com
SSaguaro Skin Co.
Phoenix
9
2021
Sunscreen
saguaroskin.co
WWildmint Apothecary
Asheville
24
2020
Shampoo bar
wildmintapothecary.com
LLake Effect Beauty
Chicago
41
2018
Lip balm
lakeeffectbeauty.com
BBrightwater Labs
San Diego
7
2022
Hand cream
brightwaterlabs.com
  • Its own brand

    The agent reads every website and only keeps the ones selling their own products, not a catalog of brands bought from others.

  • A category

    Beauty, apparel, home, food, baby: describe the brand the way you'd describe it to a colleague, and the agent sorts by what it really sells.

  • A size and an age

    5 to 50 people, founded in the last five years: headcount and founding year come from professional databases, side projects drop off.

  • What it displays

    Made in USA, a flagship store, a stockist page, clean ingredients: whatever the brand puts on its website becomes a filter.

[02]Enrichment

The founder, and the story the brand tells.

Up to 20 people, a co-founder almost always picks the manufacturer, the 3PL or the agency. Past that, operations and growth have their own leads. The agent looks for the right person, reads each brand's website and verifies every email before adding it.

OxpiumRunning
Find a co-founder at each brand, with their email and cell phone
  1. Reading the request
  2. Professional databases · 172 brands
  3. Verifying emails
  4. Looking for cell phones

166 founders found, 143 verified emails, 69 cell phones.

DTC beauty · 5–50172 rows
Brand
Co-founder
Email
Cell
FFern Hollow Skin
–
–
–
TTidewater Botanics
–
–
–
SSaguaro Skin Co.
–
–
–
WWildmint Apothecary
–
–
–
LLake Effect Beauty
–
–
–
BBrightwater Labs
–
–
–
  • The co-founders

    A DTC brand often has two or three founders: the agent finds them, notes who runs product and who runs growth, and verifies their emails.

  • Operations or growth

    Head of operations, supply chain, growth or wholesale: the agent looks for the title that matches what you sell to the brand.

  • Verified email and cell

    Every email is verified before it enters the list, and the founder's cell phone is added beside it as soon as one exists.

  • What the brand says

    Product count, where it's made, stockists listed, commitments displayed: the agent reads the website and files each answer.

[03]Signals

Automations that tell you which brand is changing size.

A brand opening its first store, hiring a supply chain lead or launching a men's line has just changed what it needs. Each automation reruns its search on schedule and adds those brands to the top of the list, with what just changed.

Automation · Stores and pop-upsRunning
Every Monday at 8 am
InstructionEvery Monday, look for new business listings under the names of the brands on the list and flag the stores that open.
  1. Business listings · names of 172 brands
  2. Compared with last week
  3. Updating the list

Latest runs

  • Mon, Oct 12+2
  • Mon, Oct 50
  • Mon, Sep 28+1
  • Mon, Sep 21+1
DTC beauty · 5–50172 rows
Brand
Store
City
Added
TTidewater Botanics
Flagship, King Street
Charleston
Opening
WWildmint Apothecary
Pop-up, through Dec 31
Asheville
Opening
LLake Effect Beauty
Flagship, Wicker Park
Chicago
FFern Hollow Skin
Store, Pearl District
Portland, OR
SSaguaro Skin Co.
Pop-up, Roosevelt Row
Phoenix

2 brands opened a store or a pop-up this week.

  • A store opens

    Every Monday, an automation looks for new business listings under the names of the brands on the list: a flagship store or a pop-up.

  • Operations get staffed

    Every morning, another flags the brands hiring in supply chain, fulfillment or purchasing, with the role, the city and the date.

  • Headcount going up

    On the 1st of the month, the brands whose headcount grew by 10% or more since last month move to the top, marked with a badge.

  • Your own watch

    Every Friday, the websites are reread for a new product line or a new stockist, or for any watch you can write in one sentence.

[04]The campaign

A campaign that talks product, not brochure.

DTC founders get pitched by agencies and suppliers every week. What gets through is a message that starts from their product and from what they're doing right now: a line just launched, a store just opened, a supply chain role. Email from your mailbox, calls from your browser, stops on the first reply.

Campaign · New lineSending · Tue–Thu · 9:30–11:30 am
D1·Email

Subject Your new_line line

Hi first_name, I saw brand just launched new_line. Congrats on the launch. We manufacture for brands your size, in the US, with runs that start at a few thousand units. Shall I send our terms for your next product? signature

Each variable is a column of your list, filled in by the agent.

  • Away from Black Friday

    Tuesday to Thursday, mornings, and ideally January or late summer: that's when brands plan their next lines and their volumes.

  • One signal per message

    Every email comes from the list's columns: new line, store opening, where it's made. The agent rereads the site before each follow-up.

  • Calls from the browser

    You call from the browser, on a mobile number. Every call is recorded, transcribed and then summarized back in the list.

  • Stops on reply

    As soon as a brand replies, the campaign stops for them. You take the conversation from there, and the next follow-up never goes out.

Frequently asked questions

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Your next list is one sentence away.

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Prospecting DTC brands: lists and contacts | Oxpium