Find the nursing homes to call, and what to tell the administrator.
Oxpium builds the list of nursing homes in your territory, finds the administrator and the director of nursing, tells you when one has a reason to buy, and runs the campaign.
- 14,300certified nursing homes in the US
- 72%of them are run for profit
- 32%have their administrator in classic professional databases
- < 9 minfrom the first sentence to a live campaign
Every nursing home in your territory, in one sentence.
Describe the territory the way you'd tell a colleague: a county, a size, an ownership type, standalone facilities or the ones run by a multi-site operator. The agent searches public sources and professional databases, removes the duplicates, and hands you a list, not a directory to copy.
- Reading the request
- Public sources · 96 facilities
- Cross-checking and de-duplicating
88 nursing homes, sorted by number of reviews.
A territory
A state, a county, a ZIP code or a radius around your office. The agent covers the whole territory and hands you one list, with no duplicates.
An ownership type
For-profit, nonprofit or county-run: the agent reads each facility's website and tags it, so you only call the ones that buy the way you sell.
Standalone or chain
The agent groups facilities by operator. A standalone home decides in the building; a chain of twenty usually buys at the regional office.
A size
Over 100 beds, with a memory care unit or short-term rehab, well rated by families: criteria you combine in the same sentence.
The administrator, the nursing team and what the facility offers.
In a nursing home, the administrator signs, but the director of nursing often picks anything that touches resident care. The agent fills in the columns your campaign needs, row by row, and verifies every email before adding it.
- Reading the request
- Looking for administrators · 88 facilities
- Verifying emails
- Looking for cell phones
81 administrators found, 69 verified emails, 22 cell phones.
The administrator
The licensed administrator of each facility, with a verified email and a cell when there is one: the person who signs the purchase order.
The nursing team
The director of nursing or the medical director, each in their own column, so you reach whoever picks what touches resident care.
Beds and units
The number of beds, a memory care unit, short-term rehab or outpatient therapy: the agent reads the website and fills one column per topic.
The operator
The company, nonprofit or county that runs the facility, and how many homes it runs, so you know whether the decision is made in the building.
Automations that run for you, and tell you which facility to call.
Once the list is built, Oxpium keeps going without you. Each automation reruns its search on schedule and adds what just changed to the top of the list: a nursing role posted, a new administrator, families complaining about the food, a unit opening. Those are your signals, and they show up on their own.
- Job postings · 37 new in Franklin County
- Matching postings to facilities
- Updating the list
Latest runs
- Today+2
- Yesterday+3
- Fri, Oct 9+1
- Thu, Oct 8+2
2 facilities posted a nursing role since yesterday.
Hiring
Every morning, an automation flags the facilities on your list that post a CNA, LPN or RN opening and moves them to the top, with a Hiring badge.
A new administrator
Every Monday, the agent rereads the team page of each website and flags the homes whose administrator changed. A new one reviews every contract.
What families say
Every week, the agent reads the new reviews and moves up the homes where families complain about the food, the laundry or call lights left ringing.
Your own watch
A memory care wing opening, a renovation on the website, or any watch you write in one sentence: the agent reruns it and notes what changed.
A campaign that fits the facility's day.
In the morning, an administrator handles call-offs, care and families; early afternoon, after the shift report, is when they pick up. Operators build next year's budget in the fall, and that's when purchases get decided. In summer, between vacations and short-staffed shifts, don't push. The sequence stops on the first reply.
Subject Your first weeks at facility
Each variable is a column of your list, filled in by the agent.
After the shift report
Emails and calls go out early in the afternoon, Tuesday to Thursday, once the administrator is out of the morning meeting and back at their desk.
Timed with the budget
In the fall, when next year's budget is built. An agent step rereads the facility's website and writes the follow-up: its new unit, its open roles.
Calls from the browser
You call the facility from your browser. Every call is recorded, transcribed and summarized right in the list, on the facility's row.
Stops on the first reply
As soon as an administrator replies, the sequence stops for their facility. You take it from there, and the next follow-up never goes out.
Frequently asked questions
Write “nursing homes in Pennsylvania, grouped by operator, standalone ones first”. The agent searches public sources and professional databases, reads each website to note the operator and the ownership type, removes duplicates and hands you the list with the city, phone and website of each facility. It takes a few minutes.
Ask the agent: it looks for the administrator of each facility, verifies their email and adds their cell when it finds one. Add a column for the director of nursing if your offer touches resident care. When nobody can be found, the main line still works, early in the afternoon.
Tell the agent once: “every Monday, reread the team page of each nursing home's website and flag the ones whose administrator changed”. Those facilities land at the top of your list with a “New administrator” badge. In their first months, an administrator reviews every contract: it's the right time to introduce yourself.
A first email in late September or early October, a call four days later in the early afternoon, then a follow-up the agent writes from the facility's website: an expansion announced, roles still open. Emails go out from your own mailbox, calls from your browser, and the sequence stops as soon as the facility replies.
For 400 nursing homes with their website read, 330 administrators with a verified email and about 90 cell phones, count around €60 of data on top of the subscription. An agency typically charges €1,500 to €2,500 for a comparable list, delivered once and never updated.See pricing
It depends on who runs it, and the list tells you. The agent groups facilities by operator and notes the ownership type: a standalone home decides in the building, a chain often buys through its regional or corporate office, and a county home usually goes through a formal bid. Write each group its own campaign.
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