Private schools, before the budget is set.
Oxpium builds the list of private K-12 schools in your area, finds the head of school, tells you when leadership changes, and runs the campaign around the school calendar.
- 21,900private elementary and secondary schools in the US
- 960,000people working in private K-12 schools in the US
- 58%don't have their head of school in classic professional databases
- < 9 minfrom the first sentence to a live campaign
The private schools in your area, grade by grade.
A 150-student parish elementary and a 1,200-student boarding school don't buy the same things. Tell the agent the grades, the area, the profile: it searches public sources and professional databases, reads each school's website, removes the duplicates, and hands you a list.
- Reading the request
- Public sources · private schools, Massachusetts
- Reading websites · grades and enrollment
- Cross-checking and de-duplicating
418 private middle and high schools in Massachusetts.
Grades
Pre-K, elementary, middle or high school, K-12: the agent reads each school's website and notes the grades it actually serves.
Affiliation
Independent, Catholic, Episcopal, Quaker, Jewish day school: the website says it, and the agent keeps the schools you want to reach.
A size
The enrollment shown on the website and the staff count from professional databases, so you target the right size of school.
A profile
With boarding, published tuition above a threshold, a Montessori program, founded in the last five years: criteria you combine in one sentence.
The head of school, and whoever runs the budget.
At a private school, the head of school makes the call, and the business manager or CFO runs the numbers, the vendors and the contracts. At a small school, it's often the same person. The agent finds both, reads each school's website and verifies every email before adding it.
- Reading the request
- Reading websites · 418 schools
- Looking for heads of school
- Verifying emails
- Looking for cell phones
396 heads of school found, 352 verified emails, 104 cell phones.
The head of school
Their name, usually on the school's leadership page, with their email and cell phone when there is one. They make the final call.
The business office
The business manager, CFO or director of finance and operations: the person who compares bids, manages contracts and builds the budget.
What the website says
Enrollment, grades, tuition, boarding, dining in-house or contracted, one-to-one devices: sorted into columns, school by school.
The front office email
When leadership can't be found, the agent takes the main office email published on the school's website and verifies it first.
Automations that follow the schools all year long.
Once the list is built, Oxpium keeps going without you. Each automation reruns its search on schedule and adds what just changed to the top of the list: a new head of school, a job posting, parents unhappy in reviews. Those are your signals, and they show up on their own.
- Reading websites · 418 schools
- Compared with last month
- Updating the list
Latest runs
- Oct 1+3
- Sep 1+6
- Aug 1+11
- Jul 1+19
3 schools updated the name of their head of school.
New leadership
Every month, the agent rereads each school's leadership page and flags the ones with a new head of school, most of them starting July 1.
Hiring
Every morning, schools posting a non-teaching job land at the top of the list: business manager, facilities director, dining staff, IT.
Parent reviews
Every Monday, the agent reads each school's new reviews and flags the ones where parents complain about a topic you can fix.
Your own watch
Any watch you can write in one sentence, like schools announcing a new building: the agent reruns it on schedule and tells you what changed.
A campaign that follows the school calendar.
Between opening days, conferences, breaks and graduation, a head of school has few free weeks. Most schools run on a July-to-June fiscal year, so next year's budget is built between January and March, right after re-enrollment. The sending window follows their hours, and the sequence stops on the first reply.
Subject school in 2027-28
Each variable is a column of your list, filled in by the agent.
The right months
Next year's budget is built from January to March. Launch your campaigns then, and again in July, away from breaks and graduation.
The right hours
Mornings are drop-off, assemblies and parents. Emails and calls go out in the early afternoon, Tuesday to Thursday, when the office is calm.
Calls from the browser
You call from your browser, at the hours the office picks up. Every call is recorded, transcribed and summarized right in the list.
Stops on reply
As soon as the head of school or the business office replies, the sequence stops for that school, and no follow-up goes out.
Frequently asked questions
Write “private middle and high schools in Massachusetts, with enrollment and website”. The agent searches public sources and professional databases, reads each school's website for grades and enrollment, removes duplicates and hands you the list in a few minutes.
Ask for “the head of school at each school, with their email and cell phone”. The agent reads the leadership page, looks for the person in professional databases, verifies every email and adds the cell when it finds one. Otherwise, the main office email takes over.
Tell the agent once: “every month, flag the schools on my list with a new head of school”. It rereads the websites, compares with the month before, and those schools land at the top of your list with the new name.
A first email in January, when next year's budget is built, a call four days later, then a follow-up the agent writes from each school's website. Emails go out from your own mailbox Tuesday to Thursday in the early afternoon, with the campaign launched outside school breaks, and the sequence stops as soon as a school replies.
For 400 schools with their website read, 350 verified head of school emails and about a hundred cell phones, count around €50 of data on top of the subscription. An agency typically charges €1,200 to €2,000 for a comparable list, delivered once and never updated.See pricing
Both, with two different messages. The head of school decides on anything parents or teachers will notice. The business manager or CFO decides on contracts, renewals and anything that only shows up in the budget. At schools under 200 students, it's often one person wearing both hats.
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